News and Media Releases

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  • 2 Oct 2018 7:19 AM | Anonymous member (Administrator)

    RECOGNITION FOR REGIONAL AND RURAL WOMEN -  Her Place Women’s Museum Australia Exhibition - Morwell Library 1–20 October. Harriet Shing, Member for Eastern Victoria Region will open the exhibition on Thursday 4 October 4pm.

    #onedayourplinthwillcome, the campaign launched in August by Kathy Lette and Annabel Crabb for more statues to commemorate history’s ‘badass women’, should look first to Australia’s regions, says Mary Stuart, who chairs Her Place Women’s Museum Australia.

    Ten women are featured including : Sallie Jones, co-founder of milk brand Gippsland Jersey; Aunty Bess Yarram and Alma Thorpe, Aboriginal leaders with long connections to Morwell.  For each of the profiled women, there is a short biography, video portrait and artefacts. 

    Seven of the women featured in the exhibition have been inducted onto the Victorian Honour Roll of Women.

  • 25 Sep 2018 12:23 PM | Anonymous member (Administrator)

    Welcome to trading in Morwell, Advance Morwell & taking up the Latrobe City Gift Card opportunity.

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    Latrobe City Gift Card added a new photo to the album Partcipating Businesses.

    13 September at 12:55 · 

    Welcome to the Latrobe City Gift Card program The Bee & The Spider in George St Morwell, a gorgeous craft store, with loads of workshops for all ages & skills, complete with play area for the little ones!

  • 3 Sep 2018 12:18 PM | Anonymous member (Administrator)

    The transition has happened! Over the past months Lynn has transformed Flowers in the Valley from a Florist shop into Fashion in the Valley, the only Ladies Fashion Boutique in Morwell CBD. There is no shortage of choice with many fashion labels and fittings from size 8 – 24, you are sure to be impressed by the vast range including, Caroline Morgan, Que Que, RTM, Clarity, Purity Lace, So in Style, Whispers Wishstone, Threadz & more; there’s certainly something for everyone. Fashion in the Valley is also Morwell’s exclusive stockist of Erstwilder Fashion Jewellery & Samantha Abbott glass earrings, they also carry a range of handbags, scarves and more.
    Fashion in the Valley, 186 Commercial Road Morwell (at Manny’s Market Entrance). Phone 5134 5667 
    A proud member of Advance Morwell that accept and promote the Latrobe City Gift Card.

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  • 2 Aug 2018 12:16 PM | Anonymous member (Administrator)

    Trader of the Month. Congratulations to Kellie & Matt of Fish Finatics, 42-44 George St. (next Cheap as Chips car park) who have been nominated this month. Fish Finatics is a specialist Aquarium Store with an extensive range of cold, tropical and native fish, hermit crabs & yabbies. Also stocking a range of reptile supplies. Two glowing recent reviews: ✴️✴️✴️✴️✴️
    "Great customer service they are always there for u and no everything about fish a great variety of fish wouldn't go anywhere else and I highly recommend anyone who is after anything to do with fish to go there would give them a 10 star if I could the best place I have been to to get all my fish stuff."
    "Friendly atmosphere, combined with super well looked after fish, a well set out store and staff that know exactly what they are doing with the animals they sell and give you the assistance and educational info you need to have happy and thriving fish! Will certainly be coming back soon "

  • 22 Jul 2018 9:07 PM | Anonymous member (Administrator)

    The Committee and members of Advance Morwell Inc. are saddened by the passing of Life Member Max Williamson.  His significant contributions to the Morwell and Latrobe City community leave a legacy of his tenacity and personal commitment to the improvement of life for others.  Max joined the Committee of Advance Morwell soon after the organisation was established in 1997 and remained on the committee until late 2017 when he did not seek re-election to the Committee.  Max was an ideas man and also had the ability to plan, research and deliver projects to enhance the fabric of the Morwell and Latrobe City population.  He had a deep involvement in the Planning and establishment of the Sir Stanley Savige memorial in what is now well known as Legacy Place in Commercial Road Morwell.

       Max worked with the Council and the Centenary Rose Garden Committee to establish signage in the Rose Garden sponsored by a grant from Engie. 

       This signage followed on from Max’s prior work developing the Welcome to Morwell signs that now grace Morwell’s main town entrances along with a series of decorative banners that were erected around the town. 

       In more recent times, Max demonstrated his adaptability and grasp of contemporary culture when he organised the painting of a 'street art' decorative mural on the wall of Valley Trophy Centre.

    As well as his service to Advance Morwell, Max Williamson has been an active member of the Morwell and Latrobe City Community. His membership of Morwell Jaycees, the Morwell Lions Club and Morwell Probus have led to his participation a great many projects that have over the years improved the lives of many in our community and left a lasting legacy to his ability to get things done.Max undertook many roles for Advance Morwell, representing the organisation in many forums and liaising with a range of people and bodies as a voice for and to ensure many civic programs were delivered effectively.  He represented Advance Morwell for over 14 years on the Energy Australia “Energy Environment Review Committee” (ERC) and every year ensured additional  Christmas decorations were installed, along with supporting all Advance Morwell Trader’s events to maximise the return on any expenditure of member’s funds. His work in leading the restoration and subsequent ongoing maintenance and management of Airlie Bank House, including supporting tenants and promoting the facility, has ensured that this significant piece of Morwell history has been retained for the benefit of future generations.

    His involvement in the Committee for the Town Common over many years saw this asset continue to develop and evolve into the town’s premier attraction for children of all abilities.

    Max Williamson was made a life Member of Advance Morwell last year and while he may be physically lost to our community his memory will live on through the projects he was involved in over years of active service to this community.

  • 30 Apr 2018 6:25 PM | Anonymous member (Administrator)
    Our recent Business Breakfast, guest speaker Megan Vuillermin has provided these notes from her address regarding utilizing Social Media:

    The auto pilot programs that can be used to schedule social media posts etc I talked about this morning are: SmarterQueue, RecurPost, Buffer, Plann, Later…there are heaps. I am sure you can google for more. Some of these mentioned will be for different social media platforms, some may charge a little bit too, many are free for a basic level. Businesses can also ‘schedule posts’ as well from within the social media platform.

    For those that missed writing down some ideas for posting on social media, they can use the following as a guideline –

    Day 1 - funny / inspirational post

    Day 2 - share a win / celebrate something about your team or client

    Day 3 - teach your client something useful about your service, product or something that will benefit them

    Day 4 - share an old post that you re-spark interest or maybe share somebody else’s post

    Day 5 - best chosen when you have data that shows when your client mostly makes a purchase , if you know…sell, sell, sell.

    The final strategy worthy of re-iterating was creating a 12 month marketing plan and working out your unique selling points for each month. It gives you a guide to work with rather than a hit and miss approach.

    I am always available for further clarification on anything I shared this morning, 0419 878 402 or my email (I am happy for it to be published).

    Thank you for the opportunity this morning, I very much enjoyed meeting your community.

    Kind regards,

    Megan Vuillermin

    0419 878 402 

  • 14 Apr 2018 4:32 PM | Anonymous member (Administrator)

    Any community member or business that takes out a new Membership from April 14, 2017 will get 3 months Free with their next renewal not due until July 2019. In addition one lucky business will win a year's free membership if they enter the business card draw at the Business Breakfast, at Morwell Bowling Club, 7.30am Wednesday April 18th.

  • 14 Apr 2018 4:20 PM | Anonymous member (Administrator)

    Bill Zhou at Noodle Paradise is a proud Advance Morwell member who aside from conducting a great Noodle business in Commercial Rd Morwell he has given up his weekends to help care for the street rose tubs & support other Advance Morwell initiatives. Please support this business, these testemonials speak highly of his products.

    Karen Lancaster: Can recommend it for fast delicious food and great prices.

    Steven Mizzi: Nice food there

    Audette Moore: Noodle Paradise is the best, it's actually amazing, love it!

    Nanny Fee: Love their noodles

    Kelly Phillips: Best noodles I’ve ever had.

  • 14 Apr 2018 3:25 PM | Anonymous member (Administrator)

    With the Latrobe City Gift Cards now accepted at the Latrobe Regional Gallery, the Latrobe Visitors Information Centre, as well as the Churchill, Morwell and Moe/Newborough Leisure Centers, this marks over 100 businesses currently participating in the Latrobe City Gift Card initiative.

    A joint venture between the Latrobe City Business Tourism Association (LCBTA), Traralgon Chamber of Commerce and Industry, the Moe Trader’s Association and Advance Morwell to boost local business and support locals.

    To celebrate reaching 100 participating businesses, the LCBTA gave away a $100 Latrobe City Gift Card, entries open Friday 6th April and close Wednesday 11th April 2018. To enter, find @LatrobeCityGiftCard on Facebook and follow the instructions.

    A great gift, Latrobe City Gift Cards are available at:
    Furniture, Beds and More - 32 George Street, MOE
    Morwell Newspower Centre - 174/176 Commercial Road, MORWELL
    Seymour Street Newsagency (Newspower) - 70 Seymour Street, TRARALGON

    If you are a business member of Advance Morwell and would like more information about joining the Latrobe City Gift Card, go to our events list & select the item OR visit or email Sandy Hegarty at

  • 27 Mar 2018 6:59 PM | Anonymous member (Administrator)


    Act now to reserve your seat at ‘Grow Your Business, Together’, a FREE business breakfast at Morwell Bowling Club on Wednesday 18 April, 7:15am

    Guest speakers include Victorian Small Business Commissioner Judy O’Connell and Business Coach Megan Vuillermin. 

    Judy O'ConnellJudy will speak about:

    • -       The value of a combined business voice for our town.
    • -       How a strong network can boost our individual and shared success.
    • -       The benefits of being a member of a group such as Advance Morwell.

     Megan VuillerminMegan will speak about:

    • -       Five strategies to help boost your business on social media.
    • -       How to find and talk to your audience.
    • -       Practical tips to help your business thrive.

    The event includes a free cooked breakfast and the chance to network with other local business owners and operators.

    Bring along your business card for a chance to win a lucky door prize!

    To register, visit

    This event is being hosted by Advance Morwell with support from the Latrobe Valley Authority and Victorian Small Business Commission.


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PO Box 1061, Morwell Vic 3841    |    Secretary, Keith Brownbill
    |    Tel: 03 5134 2676    |    email:

To Advance Morwell and the wider Latrobe City through unity and active community involvement.

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